Stations

KYBI FM100 – AC plays familiar hits from the 70's, 80's, 90's, and 2000's, including the right amount of today's new adult hits.
Every song has proven appeal to the Adults 25-54 target, and specifically the 35-44 core. AC leans toward women. It's the upscale adult audience advertisers want to connect with. KYBI reaches the Lufkin & Nacogdoches metro area and 10 surrounding East Texas counties. Home of the Lufkin Panthers football baseball, & basketball.
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KSML 101.9 - The Supermix Spanish format targets Hispanics of all age groups.
The music is Mexican Regional with a Norteno Grupero emphasis. KSML FM is the only Spanish-speaking station in the East Texas corridor.
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HOT 96.3 -

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KRBA 1340AM – The pioneer station in East Texas, signing on in 1938.
The station targets adults 35+ with News/Talk/Sports format featuring local, state and national news and sports. KRBA provides a variety of entertainment both locally and nationally covering the Lufkin metro area.
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ESPN 1260AM – This station is the ONLY 24 hour sports talk radio station in Deep East Texas.
Sports talk radio has a higher than average time spent listening by day and by week. The ESPN brand name is the most trusted and respected in sports news and information.
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